OK, so you know how important it is to build a high quality, targeted lead list for your email campaigns, but is the thought of doing all that research by yourself beyond daunting? If so, there’s a simple answer: outsource the job to a web researcher! Not sure where to start? Here’s a step-by-step guide on how to identify your ideal target, hire the right professional, and start building your lead list.
First, let’s start off with the elephant in the room: there are already a lot of CRM products out there. And Salesforce is the largest SaaS company in the world. Isn’t this market all wrapped up? Aren’t we wasting our time? But if you dig deeper, you’ll actually see a common problem with existing products: they were built to manage sales, not to make sales.