It’s not easy to get people to open your cold emails.
And why should they?
They don’t know you. They might not know much about what your company does. Or why your product or service could be the perfect solution for their biggest pain points.
So, why should they spend their time reading an email from a stranger? How can you convince your contacts to click – and maybe even reply?
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- 39 Battle-Tested Cold Email Subject Lines That Will Help You Get Anyone’s Attention
- How to Write Sales Follow-Up Emails that Close Every Time (With 10 Templates You Can Steal)
Even if you’re using a powerful cold email service, writing perfect copy, and making an irresistible offer, it won’t matter unless you can get your leads to open and read your email.
We’ve compiled these cold email statistics to give you a benchmark of successful cold email campaigns. Hopefully you’ll learn something that can be applied to improving your own campaigns and entice your contacts to see what you have to say.
8 Cold Email Statistics Sales Teams and Businesses Need to Know
1. Including the recipient’s name in the subject line can increase your open rate by 22.2%.
It doesn’t take much effort to add the recipient’s name to an email subject line, yet the results can be quite impressive. In fact, a bit of personalization in an email subject line can boost your cold email open rate by 22.2%, according to a report from Adestra.
So, even if you don’t have an original, creative subject line idea, you can grab your leads’ attention by customizing the subject to each recipient. Something as simple as including the prospect’s name in the subject can make your message stand out in their inbox and compel them to click.
2. Depending on your industry, average email open rates vary from 15.22% to 28.46%.
What’s the average open rate for your specific industry? If you’re comparing your own results to other industries or companies targeting different types of customers, you’re not getting a clear picture of how your campaigns are actually performing.
Data from MailChimp indicates that average open rates for email campaigns range between 15.22 and 28.46%. While emails from businesses related to hobbies receive more opens than any other industry, daily deals and e-coupons have the lowest open rate.
Why is this important for you to know? So you can create realistic goals for your next email campaign and use your specific industry’s average as a benchmark.
3. A/B testing your subject line can increase open rates by 49%.
When LeadGenius wanted to improve their email open rate, they tried a number of different subject lines and tracked their results along the way.
Their original subject line was simply “Your Sales Process” and had a 37.5% open rate. By the end of their cold email experiment, they’d increased their open rate to a hearty 86.6%, thanks to a much more personalized subject line (“I found you through [Contact First Name] [Contact Last Name]).
That said, this type of subject line might require more of an outreach strategy overhaul to help you get in touch with the right people who have the right connections for your business.